MADRAS MANAGEMENT ASSOCIATION

Presents

One Day Workshop on 

Modern Marketing & Business Growth

Key Takeaways

This workshop is crafted specifically to equip your team with actionable skills and strategies to:

• Optimize marketing spend to reduce customer acquisition costs without compromising results.
• Transform your approach to customer retention, making it a practical reality rather than a distant aspiration.
• Harness modern marketing frameworks that cut through digital noise to build authentic brand engagement and loyalty.
• Drive sustainable business growth with proven, innovative marketing tactics tailored for today’s dynamic market landscape.

Join us to empower your team with insights and tools that turn marketing challenges into competitive advantages

You will gain insights on

• The Past, Present, and Future of Marketing
• Key Elements of a Modern Marketing Strategy
• Understanding Competitive Forces to Create Winning Strategies
• Conducting Quick & Effective Qualitative Market Research
• Identify the Right Customer Segment, Targeting, and Positioning (STP)
• Understanding Various Media Channels for Effective Planning
• Effective Pricing and Distribution Models
• Customer Lifetime Value (CLTV): Retention and Loyalty as Growth Levers
• Why and How People Buy in the Digital & AI-Driven World
• Key aspects of Influencer Marketing
• A Framework to Create Engaging and Viral Content for Your Brand

Hands-On AI Integration: Participants will practice using AI tools and prompts in real time to formulate marketing, growth and content strategies.

Learning Approach

• Case Study Driven: Real-world business scenarios will be analyzed and discussed.
• Strategic + Practical: Balance of conceptual frameworks and actionable execution models.

Workshop Content

Session-1 - 10:00 am - 11:30am at MMA Management Center.

• The Past, Present, and Future of Marketing
• Key Elements of a Modern Marketing Strategy
• Understanding Competitive Forces to Create Winning Strategies

Session-2 - 11:45 am - 1:00pm at MMA Management Center.

• Identify the Right Customer Segment, Targeting, and Positioning (STP)
• Conducting Quick & Effective Qualitative Market Research
• Understanding Various Media Channels for Effective Planning

Session-3 - 2:15 pm - 3:45pm at MMA Management Center.

• Effective Pricing and Distribution Models
• Customer Lifetime Value (CLTV): Retention and Loyalty as Growth Levers
• Why and How People Buy in the Digital & AI-Driven World

Session-4 - 4:00 pm - 5:00pm at MMA Management Center.

• Key aspects of Influencer Marketing
• A Framework to Create Engaging and Viral Content for Your Brand

• Rajesh Srinivasan is a Modern Marketing Strategist, 2X Author and a Tedx Speaker.
• Alumnus of the Indian Institute of Management (IIM), Topper of the Batch.
• Industry experience - Real estate, retail, media, education, advertising, health care, financial services, consumer technology, SaaS, publishing, market research, business consulting and training.
• Author of four books – The Vacuum Principle, Mindful Marketing, Marketing Success Formula & Growth Nuggets.
• A Tedx Speaker, Rajesh has frequently been invited to deliver keynote sessions for various industry conferences like;
  • World Marketing Congress.
  • Economic Times - Marketing Leader’s Summit.
• Delivered keynote address in companies like TATA Steel, ITC, Bank of Baroda, VKC Pride, Confederation of Indian Industry (CII) and Emeritus Executive Education.
• Guest lecturer for various top b-schools like IIM-Calcutta, NIT (Warangal), IIM – Trichy and National Institute of Fashion Technology (NIFT)