MADRAS MANAGEMENT ASSOCIATION
Presents
One-Day Workshop On
Art of Storytelling
Date : 17th April, 2026
Time : 10:00 AM - 05:00 PM
Venue : MMA Management Centre
Art of Storytelling: Influence Through Authentic Leadership Narratives
OVERVIEW
In today’s data-saturated business environment, facts alone rarely inspire action. Leaders who can transform experience into compelling narratives are better able to influence stakeholders, drive change, and build trust.
This highly interactive one-day workshop equips professionals with the ability to discover, structure, and deliver authentic stories that resonate across organizational levels. Participants will learn how to move beyond information-sharing to meaning-making — turning lived experiences into powerful communication tools for leadership.
The program blends conceptual frameworks with guided practice, enabling participants to craft real stories they can immediately use in professional contexts.
WHY THIS PROGRAM MATTERS
Storytelling in business is not entertainment — it is a strategic leadership capability.
Effective storytelling enables:
- Stronger stakeholder alignment
- Clearer communication during change and uncertainty
- Enhanced executive presence and credibility
- Greater engagement in meetings, presentations, and negotiations
- Improved recall and persuasion
PROGRAM OBJECTIVES
By the end of the workshop, participants will:
- Understand the role of storytelling in leadership communication
- Identify meaningful stories from their own professional experiences
- Learn a structured narrative framework for business storytelling
- Develop the ability to adapt stories for different audiences
- Build confidence in delivering stories with authenticity and clarity
PROGRAM OUTLINE
1. Why Storytelling Matters in Leadership
- From data to meaning: influencing through narrative
- The neuroscience of engagement and recall
- When stories work — and when they don’t
2. Building Your Story Bank
- Identifying high-value experiences
- Extracting insight from real situations
- Mapping stories to leadership contexts
3. Story Architecture
- Core narrative structure for business settings
- Balancing authenticity, clarity, and relevance
- Crafting stories for impact
LEARNING METHODOLOGY
The workshop follows an experiential learning cycle:
Frame → Extract → Structure → Practice → Refine
Participants will not just learn storytelling concepts — they will actively build, rehearse, and improve their own stories throughout the day.
Methodology includes:
- Facilitated discussions
- Individual reflection exercises
- Structured practice sessions
- Peer learning
- Faculty feedback
LEARNING OUTCOMES
By the end of the program, participants will be able to:
- Discover: Identify powerful stories from their professional journey.
- Structure: Apply a clear framework to craft compelling narratives.
- Adapt: Tailor stories for diverse audiences and business contexts.
- Present: Deliver stories with confidence, authenticity, and presence.
Participants will leave with ready-to-use narratives such as:
- Personal Leadership Story
- Workplace Influence Story
- Career Narrative Story
KEY TAKEAWAYS
Participants will gain:
- A practical toolkit for persuasive communication
- Greater self-awareness of leadership identity
- Techniques to influence without authority
- Enhanced executive presence
- Stories ready for immediate professional use
WHO SHOULD ATTEND
Whom Is This Program For
- Mid-level managers (10–15 years of experience)
- Emerging leaders preparing for senior roles
- Functional heads and team leaders
- HR and organizational development professionals
- Client-facing professionals
- Entrepreneurs and business owners
"Across Domains and Business Functionality"
FACULTY PROFILE
(Click on image to view their profile)
Supriya Padmanabhan
CEO, My Persona
PCC (ICF Professional Certified Coach)
CEO and Founding Partner of My Persona®, Supriya was recently recognized at the Global HRD conference as one of India’s 100 most influential coaches. Supriya reimagines the art of expression while designing programs that include coaching and facilitation of authentic leadership while creatively working with strengths and beliefs and making a visible difference.
In her quest to understand the language of the mind, Supriya has studied psychology, sociology, parent-child and nonviolent communication, integrated clinical hypnotherapy, Reiki, and Buddhist psychology and is a professional certified coach from the International Coaching Federation (ICF).
In earlier avatars, Supriya was Vice President, Thompson Connect @ J. Walter Thompson, and the Chennai Lead for IAF. Supriya’s business expertise extends to marketing and communication. CRM & Digital Marketing.
With over 25 years of expertise in communication, Supriya has constantly worked at creatively helping people communicate with themselves honestly and with the groups they interact with productively. She is recognized for her ability to connect with people and enhance the art of effective expression.
Freddy Koikaran
Brand Custodian and Value Enhancer
My Persona
As the Brand Custodian and Value Enhancer of My Persona®, Freddy plays multiple roles of being a group facilitator, and the Brand & Client Services Director. He comes with over 30 years of experience in theatre and music, as a stage and film actor, a playback and stage singer, and theatre director & producer, with over 20 years of experience in behavioural skills and employee engagement.
Having worked in advertising, in music retail, and in radio, before starting his journey as a behavioural skills trainer and facilitator, Freddy has rich experience in project and process management. With roles in firms such as RR Donnelley, Ad2Pro Media Solutions Group, and Tag Worldwide, his exposure to international operations and his ability to work with people across all regions helps him in his interest to enable authentic leadership by encouraging people to express themselves and connect meaningfully.
Freddy uses his passion for theatre and music to conduct theatre-based workshops, drum circles, and outbound sessions. He believes that experiential learning results in higher retention, so these methods are his tools of choice when facilitating sessions. As a result, his style is energetic, engaging, and raucous, but simultaneously reflective, structured, and safe
Fees
Rs. 2500/- + 18 % GST fee for MMA members
*Fee once paid will not be refunded.
Workshop - The Art of Storytelling
Date : 17-04-2026 (Friday)
Time : 10:00 AM - 05:00 PM.
Venue : MMA Management Centre
MMA Management Center
New No:240 Pathari Road
(Off Anna Salai) Chennai – 600006.
