MADRAS MANAGEMENT ASSOCIATION

Presents

One day Workshop on 

HANDS- ON ADVANCED AI FOR STRATEGIC MARKETING FOR MID & SENIOR LEVEL PROFESSIONALS

ACT 1 — THE COST OF B2B MARKETING WASTE

Time: 60 mins

Focus

• Why B2B growth breaks as complexity increases
• The 7 forms of B2B marketing waste
• Founder-led selling and pipeline volatility

PRIME™ Lens

• Waste occurs when PRIME is fragmented

Exercise

• B2B Marketing Waste Map

Output

• Clear view of revenue, effort, and credibility leakage.

ACT 2 — ZERO-WASTE THINKING: ACCURACY → PRECISION → RELEVANCE

Time: 60 mins

Focus

• Accuracy vs Precision vs Relevance in B2B
• Why relevance matters more than reach
• How PRIME™ creates compounding trust

PRIME™ Lens

• Positioning enables Accuracy
• Precision enables Relevance

Exercise

• Accuracy–Precision–Relevance Gap Mapping

Output

• Shift from lead volume to repeatable wins

ACT 3 — PRIME™ TARGETING: WHO TO GROW WITH (B2B) + AI

Time: 75 mins

Focus

• Why broad B2B ICPs destroy conversion
• PRIME™ targeting layers:

• • Market & account fit
  • Decision-maker & buying committee
  • Problem & trigger precision
  • Belief & readiness alignment
• AI-driven fit, intent, and signal scoring

Exercise

• PRIME™ ICP Builder
• “No-Fit Account” List

Output

• High-confidence B2B target account definition

ACT 4 — PRIME™ MESSAGING: B2B RELEVANCE AT SCALE + AI

Time: 75 mins

Focus

• Why capability-led messaging fails in B2B
• One problem, one promise, one narrative
• Consistency across sales, content, and outreach
• AI for message simplification and persona alignment

Exercise

• PRIME™ Message System:
  • Website headline
  • Sales opener
  • One outbound ABM message

Output

• Single, repeatable B2B message architecture

ACT 5 — PRIME™ MOTION: ZERO-WASTE B2B EXECUTION + AI

Time: 60 mins

Focus

• From campaigns to GTM motion
• Standardising outreach, content, and follow-ups
• Signal-based reviews and governance
• AI for prioritisation, forecasting, and optimisation

Exercise

• Stop / Standardise / Scale Framework

Output

• Predictable B2B execution rhythm

ACT 6 — PRIME™ ECONOMICS: THE 90-DAY ZERO-WASTE B2B SPRINT

Time: 60 mins

Focus

• 30-day: eliminate waste, lock positioning
• 60-day: reinforce relevance, improve conversion
• 90-day: scale motion, stabilise pipeline

Exercise

• PRIME™ 90-Day B2B Growth Plan

Output

• Executable Zero-Waste B2B Growth Blueprint

Key Takeaways

• B2B Marketing Waste Audit
• PRIME™ ICP & Account Map
• Relevance-driven B2B messaging system
• AI-enabled GTM motion framework
• 90-day predictable pipeline plan

Who can Attend

This Integrated Advanced AI for Strategic Marketing workshop is ideal for:

CMO's , Head of Marketing, Growth/ Revenue Leaders, Product Marketing Managers.

Digital Team which lack an AI playbook: Teams already doing performance marekting,content, social, email, SEO or ABM. This workshop will improve ROI, CAC.

Sales leaders , Revenue and Operations heads, and CX leaders.

Be non-technical but data-curious: comfortable with dashboards and metrics, but not a data scientist, matching typical AI-for-marketers workshop audiences.

Want practical, not theoretical AI: looking for ready-to-use prompts, templates, and strategic frameworks they can implement in 30–90 days.

Have clear pain points: high CAC, low-quality leads, weak personalization, fragmented martech stack, or poor alignment between marketing, sales, and operations—exactly where Amanstra’s precision marketing and operational excellence help.

AMIR NAIR:

An ex-corporate exec turned high-performance business strategist, I’ve led transformations across IT, Financial Services, Hospitality, and Supply Chain. I’ve trained and coached teams in India, Japan, the US, UK, Switzerland, and Singapore. I hold certifications as a Six Sigma Master Black Belt (Bank of America), Black Belt (Dell), Lean Practitioner (Cardiff University), and a Doctorate in Quality Management.As a consultant to Fortune 500s and top GCCs, I now lead Amanstra — a consulting firm driving AI + Ops transformation for hospitals, tech firms, and GCCs.

With Two and a half decades of cross-industry experience in leadership development, team dynamics, and process excellence, Amir Nair brings a rare blend of behavioral insight, operational rigor, and real-world impact.

He's a systems thinker, leadership mentor, and sonic storyteller. Over the last 15+ years, I’ve helped businesses drive operational excellence, launched PerformIQ, an AI-powered hospital performance platform, and coached leaders across industries.

He's also the author of Dominate: Master Yourself. Lead Others — a blueprint for reclaiming clarity,agency, and impact in a noisy world.

Through AN Music, I channel cosmic archetypes into techno-trance experiences. Music, like systems, is pattern — and his work is about decoding and mastering both.

TEDx Speaker Author of 3 Books Certified MBTI Coach Ex-Sr Director, Barclays NASSCOM SME Mentor LinkedIn Top Voice, SICCI Skilling Committee Member.