MADRAS MANAGEMENT ASSOCIATION
Presents
One Day Workshop on
Accounts Receivables - Maximizing Repeat Sales & Cash Flow
Date :Tuesday, 18th November 2025
Time : 10:00 AM - 5:30 PM
Venue : Madras Management Center, Chennai.
Introduction
Driving Sustainable Business Outcomes: MMA’s Specialized Workshop
In today’s dynamic business environment, organizations continually face unique operational and financial challenges that can threaten their growth trajectories and long-term viability. A key concern for many leaders is the accumulation of bad debts arising from ineffective dues collection processes, an issue that not only affects cash flow but also impedes investment in strategic opportunities.
While marketing and business development teams excel in acquiring new clients, they frequently overlook two pivotal pillars critical for robust cash flow management:
Repeat Business Maximizing value from existing clients by nurturing ongoing relationships and expanding contractual scope.
Timely Collection of Dues Implementing systematic approaches to ensure prompt collections and to minimize overdue receivables.
As the fountainhead of management excellence in India, Madras Management Association (MMA) recognizes its responsibility to be a catalyst for change. Our specialized workshop brings together distinguished industry leaders and influential change-makers committed to empowering professionals to:
- Tackle core financial management challenges with proven frameworks
- Strengthen organizational cash flow through actionable strategies in repeat-sales and in dues collection
- Foster a culture of accountability and sustainable growth across all business functions.
Join MMA as we drive meaningful conversations, share best practices, and equip participants with practical solutions to excel in today’s competitive landscape—ensuring every organization is ready to not only thrive, but lead with integrity and resilience.
Partnering with DR Shankar S , IIT alumnus, and trusted sales consultant to leading companies with 4 Decades of experience, we proudly present a transformative one-day workshop on “Accounts Receivables- Maximizing Repeat Sales & Cash Flow.”
Key Takeaways
This workshop is crafted specifically to equip your team with actionable skills and strategies to:
- Empower Customer Facing Executives/ Professionals involved in "Collecting-Outstanding's", "Credit-Sales" , "Key-Account Handlers"
- Live practices of Techniques useful for every Customer Interaction.
- Make meaningful conversions with better "Decision-Making' & "Out-of-the-box Thinking".
- Understand individual styles to leverage one's strengths & work on weaknesses.
- Influence Skills to persuade customers
Join us at MMA, to empower your team with insights and tools that turn marketing challenges into competitive advantages
You will gain insights on
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- Switching from Traditional Approach to Professional Approach
- Understanding our Individual Style - Administrator / Ambassador /Advocate/ Aide.
- Skill-Set for Understanding Customers better - Probing , Listening, Body Language Skills
- Influencing Skills - Reason / Friendliness / Coalition / Bargaining / Forcing / Higher-Authorities / Threatening.
- Developing Rapport with Customers - NLP (Neuro Linguistic Psychology) Techniques.
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- Customer Tactics - Future Business / Complaints.
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- Handling Customer Resistance - YFTM (You First Then Me) Technique.
- Overall impact in every Interaction with Customers.
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- Specific action plan for growth based on workshop-learning
Methodology
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- Interactive Learning: Engaging presentations, discussions, and real-time case studies
- Hands-On Exercises: Practical Role-Plays on Receivables Management
- Group Activities: Team-based analysis and discussions
- Expert Insights: Facilitated by industry expert with real-world experience
- Q&A Sessions: Addressing participant queries and sharing best practices
Who can Attend
The program is designed for anyone involved in Collections:
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- Sales Executives
- Finance Executives
- Receivables Managers
- Collection Agents / Experts
- Professionals involved in Collecting Outstandings / Receivables / Bad-Debts / Write-Offs
DR SHANKAR S
Facilitator Details
-
Doctorate in Sales Management
Business Acceleration Coach / Trainer / Consultant / Mentor
Specializing in Neuro Sellology
BTech / Univ of Madras || MTech / IIT Madras
PG Dip in Marketing Management / Univ of Madras
MBA & Doctorate in Sales Management / IBMS Mumbai
PG Dip in Guidance and Counseling
Certified Master Practitioner in Neuro Linguistic Programming / NFNLP (USA)
Certified Silva Graduate / Silva Inc (USA)
TA Practitioner, Reiki Master Practitioner
Author / Sell to YourSelf First / Book on Professional Selling
Founder-President / Trainers Circle (India)
Life Member / Indian Society for Training & Development
Council Member for Consulting / Gerson Lehman Group
Empanelled Executive Coach / Lee Hecht Harrison / Daimler Benz
Director Youth Services / Rotary Club International
Has cleared 127 University Exams in Engineering / Management / Psychology & has more than 42years of Sales and Marketing experience, heading senior executive positions for decades in Yokogawa, Tata Honeywell (12years exposure including one-year International Sales posted @ Japan), Ramco (as Vice Pres - Sales & Marketing) and KKM Autodesk (as CEO)
Was for five years a part of Sweden-based Mercuri International at Chennai which had only a residential representative for Sales Training and he set up its Chennai Office
He is the only Trainer in the country who is an IITian who has obtained degrees / certifications in Psychology and who can conduct Training programs on Skills / Behaviour / Process in English / Hindi / Tamil
From 2014, he has been conducting numerous Training-workshops on Sales / Biz Dev / Leadership skills for various corporates such as Tata Motors, Taj Group, Sanmar Group, Murugappa Group, Elgi Group, Rane Group, TVS Group, Ramco Group, TAFE, LMW, Heidelberg, Caterpillar, MAN Group, Schwing Stetter, Toyota, Vestas, Vodafone, Croda Chemicals, Schneider, Honeywell, Yokogawa, Essae, Precia Molen, Preipolar, IOC, BEL, BEML, Daimler Benz, Ashok Leyland, MRF, Bosch, Alfa Steel, Testo India, Microsoft, Cognizant, Keane, Motorola, HP, Naukri, NIIT, QuodeNext, Autodesk, KKM Soft, ASE Architects, E-merge Global, Zebu Securities, Maya Appliances, Star Health …
Fees
Rs. 2100 + 18 % GST for non-MMA members
Rs. 1800 + 18 % GST fee for MMA members
*Fee once paid will not be refunded.
Accounts Receivable - Maximizing Repeat Sales & Cash Flow
Date :Tuesday, 18th November 2025
Time : 10:00 AM - 5:30 PM
Venue : Madras Management Center, Chennai.
Contact Us
HARI PRASAD S R
DGM-MMA (9952932169)
dgm@mmachennai.org
or
mail to mma@mmachennai.org
Share your payment screen to our Whatsapp number 6374603433
MMA Management Center
New No:240 Pathari Road
(Off Anna Salai) Chennai – 600006.
