
MADRAS MANAGEMENT ASSOCIATION
Presents
One-Day Workshop On
Design Thinking for Enabling Organisations to be AI First
Date : 23rd June, 2026
Time : 09:30 AM - 05:30 PM
Venue : MMA Management Centre

Design Thinking for Enabling Organisations to be AI First
A Strategic Executive Program for Business Leaders, CXOs & Transformation Teams
ABOUT THE PROGRAM
The Need for AI-First Organizations
Organizations across industries are experiencing unprecedented disruption driven by Artificial Intelligence. Traditional operating models are rapidly evolving as AI agents, automation, and outcome-driven systems redefine the way enterprises function.
Businesses are no longer competing merely on operational efficiency. The focus has shifted toward:
- Business outcomes over activities
- Intelligent decision-making over repetitive execution
- AI-enabled scalability over manpower dependency
- Strategic differentiation through innovation
This executive-level workshop equips leaders with the mindset, frameworks, and implementation approaches required to build and transition toward an AI-First organization.
The program combines:
- Design Thinking principles
- AI transformation strategy
- Hands-on ideation exercises
- Practical implementation frameworks
- Business-centric AI adoption models

WORKSHOP OBJECTIVES
At the End of This Program, Participants Will Be Able To:
- Understand the holistic view of an Enterprise AI Strategy
- Identify workstreams required to enable an AI-First organization
- Define AI transformation opportunities within their business
- Identify practical and scalable AI use cases
- Build structured approaches for AI adoption
- Prototype AI-enabled business transformation ideas
- Move from process-oriented thinking toward outcome-oriented execution
Program Philosophy:
“Head in the Cloud, Feet on the Ground”
A practical and execution-focused approach to enterprise AI transformation.

WHY THIS WORKSHOP MATTERS
Industry Disruption is Accelerating
Today’s business landscape is being transformed by:
- AI Agents automating major operational activities
- Reduced dependency on traditional BPO and IT execution models
- Compression of operational effort and timelines
- Transition from headcount-based pricing to token/outcome-based models
- Increased demand for strategic and business-oriented differentiation
- Shift from process optimization to business outcome acceleration
Organizations that fail to adapt risk:
- Reduced competitiveness
- Lower operational relevance
- Margin pressure
- Slower innovation cycles
- Inability to scale intelligently
AI-First enterprises are already redefining:
- Productivity
- Customer experience
- Operational agility
- Decision-making speed
- Enterprise scalability

PROGRAM STRUCTURE
01 — REQUIREMENTS
Understand the Current State
Participants will learn how to:
- Conduct stakeholder analysis
- Capture organizational pains and gains
- Understand current operational bottlenecks
- Analyze enterprise readiness for AI adoption
02 — FRAME
Define the Right Problem Statements
Participants will:
- Decompose complex organizational challenges
- Identify high-impact transformation opportunities
- Prioritize strategic AI initiatives
- Develop structured problem statements
03 — IDEATE
Generate Disruptive AI-Driven Ideas
Participants will:
- Explore innovative transformation opportunities
- Apply disruptive ideation techniques
- Evaluate feasibility and scalability
- Assess business impact and implementation capability
04 — PROTOTYPE
Translate Ideas into Action
Participants will:
- Create sample implementation approaches
- Prototype AI-enabled business solutions
- Develop initial transformation workflows
- Simulate AI-led operational improvements
05 — TEST
Validate and Refine the Approach
Participants will:
- Test hypotheses with examples and tools
- Validate implementation assumptions
- Define next steps for rollout

EXPECTED BUSINESS IMPACT
Organizations Will Benefit Through:
- Faster AI adoption readiness
- Better strategic alignment
- Increased innovation capability
- Better cross-functional collaboration
- Future-ready organizational thinking

WHO SHOULD ATTEND
This Program is Designed For:
CXOs & Business Leaders
- CEOs
- COOs
- CFOs
- CIOs
- CTOs
Functional Leaders
- Digital Transformation Leaders
- Innovation Heads
- Strategy Teams
- Operations Leaders
- Product Leaders
Governance & Risk Professionals
- QA Heads
- Governance Leaders
- Security & Risk Teams
- Compliance Leaders
Technology & Transformation Teams
- AI Adoption Teams
- Enterprise Architects
- Program Managers
- Transformation Consultants

"Across Domains and Business Functionality"
From Process-Driven to AI-First: Redefine the Future of Enterprise Excellence
FACULTY PROFILE
(Click on image to view their profile)
Fees
Rs. 2500/- + 18 % GST fee for MMA members
Rs. 3000/- + 18 % GST fee for non-members
*Fee once paid will not be refunded.
Workshop - Design Thinking for Enabling Organisations to be AI First
Date : 23-06-2026 (Tuesday)
Time : 09:30 AM - 05:30 PM.
Venue : MMA Management Centre


MMA Management Center
New No:240 Pathari Road
(Off Anna Salai) Chennai – 600006.

